Refresh commercial-intent pages quarterly; leave stable evergreen alone
Evidence: 6/10 · Large study
83% of commercial-query citations from pages updated <12mo; content <30 days gets 3.2x more Perplexity citations; BUT Ahrefs: average cited page is ~500 days old - freshness matters most for Perplexity + commercial intent
How to implement this
- How to Get Cited by ChatGPT: The Mechanism, Then the Method →
ChatGPT cites pages it retrieves through live search and judges by title, snippet, and extractability.
Sources
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