Earn third-party mentions
Evidence: 9/10 · Large study
85% of brand mentions in AI answers come from external sites (AirOps); McKinsey: own site in only 5-10% of citations; $30K-marketing r/DigitalMarketing case: client with forum/Zillow mentions beat agency with owned channels
How to implement this
- Digital PR: Why Earned Mentions Became an AI Search Strategy →
Digital PR earns coverage and mentions in publications engines trust.
- Brand Mentions: The Unlinked Signal AI Search Made Valuable →
Brand mentions — linked or not — feed the sources AI engines read before recommending anyone.
Sources
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